The way we live our lives, including how we shop and buy, has gone digital. Companies have to transform into fast-evolving data-driven businesses focused on providing superior experiences to capture consumers and partners in a crowded digital landscape—and keep them coming back.

Many companies in the logistics and transportation industry have now entered the experience economy (where consumer experience is critical). People can order at any time from any device, and they expect a connected, integrated, and seamless experience.

On-demand apps like Dominos, Uber, and Grubhub offer customers precise tracking down to the minute. Research is now showing that customers are applying these expectations to all of their delivery interactions at home and at work.

One of the most significant ways logistics and transportation companies can provide more transparency and enhance customer experience is by providing accurate real-time visibility through global positioning system (GPS) technology.

Since the delivery landscape is now so competitive, faster, but most importantly, accurate delivery times are vital if you want your business to stand out from the crowd. So, how can GPS solutions improve your service? We present the top six below:

1. Improved Customer Experience

Delivery speed, accuracy, and real-time GPS technology tracking ability are becoming core to customers’ expectations as same-day delivery becomes more widespread. Today, people who make purchases for their business or personal life expect a high level of service.

2. Reduction in Delivery Times

When delivering packages takes less time, it allows more time for other deliveries. This means not only more revenue but also ensures that customers are not waiting longer than expected for deliveries. GPS solutions go beyond finding the quickest route; they also help plan routes and provide real-time alerts. With the addition of machine learning to GPS technology, companies can use past and current data to develop optimized routes that maximize efficiency, increase profits, and reduce emissions.

3. Ability to Collect Historical Data

Gathering and modeling real time-data facilitates adapting to various situations and continuously learning from the past. Learning applied immediately provides a competitive edge.

4. Helps Save on Fuel

One of the biggest concerns for the transportation and logistics industry is fuel cost. By improving routing and decreasing delays, GPS software for delivery carriers minimizes expensive fuel costs. Another way GPS systems help with cutting fuel costs is by monitoring speed, acceleration, and excessive idling. These are small, but important behaviors that add up. By monitoring and modeling these details, companies alert drivers and help influence these habits.

5. Better Security

In the logistics and transportation industry, there is a lot at stake, every day, every delivery. If someone steals a shipment, the losses amount to substantially more than just the materials and their face value. A company’s reputation suffers, and customers lose confidence. GPS solutions monitor the fleet and send real-time alerts about unexpected behaviors, giving companies time to check in with a driver or take action if there is a real problem. The more immediate reaction to a potential threat, the less physical and reputational damage incurred.

6. Increased Driver Safety and Performance

Accidents can happen with people checking their phones, falling asleep, or speeding and veering off the road. To protect the company and its drivers, a GPS solution that provides alerts when something is wrong is a must have. A GPS system can also serve as a reminder and incentive for drivers to be safe and responsible.

GPS technology is a seemingly endless source for innovation, transforming the transportation and logistics industry. In the process, GPS systems help save on costs and efficiency and improve services through detailed transparency. GPS technology is a core part of the infrastructure in today’s transportation, including the foundations of what makes the digital experience economy work. As more businesses become digital, more systems will process geolocation data, and we will see an increasing use of GPS technology.